The brand has now become a luxury symbol by grabbing a premium position in the market, thanks to its interestingly innovative and advanced products. Whether you are looking for an Apple store in Mumbai or Gurgaon, its premium partners like Unicorn are ready to help you out. His passion is towards SEO, Online Marketing and blogging. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. Data exchanged with an Apple device is encrypted with the newer Transport Layer Security (TLS) protocol which is one of the most advanced ways to secure data. Apple typically doesn’t have sales on their products and the price is usually standard and … Apple may charge you a premium depending on your warranty status, but you'll have some sort of solution from the company you bought your phone from. Its shares have rallied 44 percent through Monday versus the S&P 500's 15 percent gain. Apple products continued to sell at a premium, so the margins were generous for Apple and led to strong financial results. Answer: No. Because of the innovation and technology in their products customers are fine with paying a higher price compared to some other brands. Be it the facial recognition in iPhone X or the 3D touch feature; Apple has always gone the extra mile to give innovation a new push with every product. Recently, Apple came up with various new tools to cope with the privacy issue. The distinctive look, clear branding and sustainable design of Apple products have carved a unique niche for themselves in the market. When you buy an iPhone, it is not filled with unnecessary apps that not only clutter your screen but also eat up the storage. We want to hear from you. The mere look of Apple products is enough to charm one. 27 stores, operating 7 days a week, offer amazing in-store experience and can solve all your issues related to Apple products. This approach involves capitalizing on the premium brand, and ensuring that all of the 4P elements support the maintenance of a strong brand image. Although Apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary Apple target market demographics. It's a customer's evaluation of the benefits and costs of one brand compared to another—a primary factor as to why the world’s most valuable brands are so successful. Apple is just one of those brands who targeted at upper-mid class/10% class in Developing countries. And if you still don’t believe us, go check the news, and you will find that Apple bagged the first position in Interbrand’s annual list of World’s Most Valuable Brands last year. All Rights Reserved. Well, we are not going into that debate for each one has its own perks. All these features were first introduced by Apple which eventually inspired other brands. HSBC: Apple is a luxury brand like Louis Vuitton. Get this delivered to your inbox, and more info about our products and services. They cannot be called as Luxury. The list of such features is long; so, the next time you visit an Apple store in Mumbai, just pick any product, and you will understand what we are talking about. Yes," analyst Erwan Rambourg wrote in a note to clients Tuesday. And if you think that it is no less than a myth, then folks, let us tell you that myths are meant to be broken. Jobs’s vision for Apple was always to create a premier product and charge a premium price. That's a big deal. Here are some of the features and benefits that makes Apple rule the industry with its amazing products! Copyright © 2014-2019 · All Rights Reserved ·, Seamless Customer Support and In-Store Experiences. Tech Geekers is an award winning Tech blog that serves tech tips & tutorials. Brand Finance CEO, David Haigh, commented on the launch of iPhone X and its implications for the Apple brand. We provide in-depth reviews of software/apps & gadgets. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Pushkar Kathayat is the Chief Editor of TechGeekers. For example, Apple’s prices match its premium brand, as well as the corresponding consumer perception that equates the company’s products with high value and high quality. "The brand is just scratching the surface of its retail potential," he wrote. HSBC reiterates its buy rating for Apple shares, predicting the company will succeed with its high-end retail store experience. “After a difficult period when analysts, commentators, and most importantly customers, began to lose faith in the once hugely successful brand, expectations were high for the unveiling of the 10th anniversary iPhone. Some other exclusive features that Apple came up with include; virtual assistant experience with Siri, water and dust resistant body, and the new wireless AirPods. Apple understands this vital service and hence, has various outlets across cities to help their customers. Apple Can’t Survive as a Premium Brand Why the King of Cupertino can't just be BMW or Louis Vuitton. Though it might not look like something of extreme importance, a seamless customer support is a necessity which every tech user needs today. What makes perceived value so important from a company perspective is that customers may be willing to pay a higher price because they deem the brand to be of a high quality and/or a status symbol. How to Recover Your Lost Photos, Video Using Ibeesoft. Though plenty of Android phones have entered the market trying to give tough competition to Apple, they rarely meet the standards that Apple has set over the past years. And it’s Features, 4 Marketing Tips to Help Grow Your Brand on Instagram, 3 Ways Artificial Intelligence Is Now Integrated Into Accounting Software, 7 Best Alternatives to 10 Minute Mail in 2018, 4 Big Cybersecurity Threats to Protect Yourself from Today, Career Paths You can Take After UI Designer Course, Protect Your Online Identity with Hide All IP. If you have ever been to its stores, be it an Apple store in Mumbai or Delhi, the moment you look at the sophisticated Apple products, it’s hard to resist the temptation to buy them all. An unofficial community to discuss Apple devices and software, including news, rumors, opinions and analysis …