Choose the Right Marketing Channels. The manufacturer can also adopt Multi-Channel marketing … Marketing channels are platforms, tools, and strategies that businesses use to communicate with their target market in an effort to sell their products or services. Definition: Marketing channel refers to the means through which the physical distribution of goods takes place from the manufacturer to the customers, either directly or through intermediaries. Let your distribution channel guide marketing strategies. For example… This long list of marketing channels may be a little intimidating. Marketing channel strategy refers to how products are transferred from retailer to consumer.Multi-channel marketing means you’re leveraging multiple channels, particularly the channels … What Is Multi-Channel Marketing? Digital marketing is a blanket term that encompasses all forms of marketing done over digital channels. Some examples include: Companies that sell through the channel … So drill down into the list by first eliminating the platforms you know won’t connect with your target audience. For example, you … The term is most often used to refer to online marketing efforts such as email marketing, content marketing… The most effective marketing strategies for your business will heavily depend on the distribution channels you use. This includes computers, mobile phones, and other electronic devices.